DAILY MAIL editors. Underline important words in your headlines just to make sure that your readers are clear about what it is you want them to think.
MOUNTAIN bikers. Stop that irritating squeal from your brakes and reduce wear on them by oiling the rims of your wheels before taking on that tricky descent.
MANUFACTURERS of Gilette razors. Leapfrog Wilkinson Sword's inevitable six-bladed resonse to your new five-blader, and immediately release a seven-bladed razor.